The University of Texas-Pan American is in the process of developing a new University-wide brand image which will impact the way the University community perceives UTPA. This branding will encompass a new mission, vision, values, goals, and logo. The use of any previous versions of the University logo will be not be continued.

All UTPA departments are to submit promotional/marketing items to University Relations for approval of proper formatting and other items stated in this styleguide.