The University of Texas-Pan American is in the process of developing a new university-wide brand image which will impact the way the University community perceives UTPA. This branding will encompass a new mission, vision, values, goals, and logo. The use of any previous versions of the University logo will be not be
continued.

All UTPA departments are to submit promotional items to University Relations for approval of proper formatting and other items stated in this styleguide.